Physicians, lawyers, and government officials, for example, all take oaths to pledge their commitment to upholding the professional standards that apply to their professions. An oath becomes a self-binding obligation and ethical promise to be the best possible doctor, lawyer and/or representative to those they serve. It is the contention of ECO, that cleaning professionals, can make a similar serious vow or declaration to maintain the highest standards of environmentally friendly cleaning with the twin goals of exceeding the expectations of customers and of protecting the Earth from harm.